Media Literacy Education

I like that the media is hit hard by people’s criticism and demands. We should have a voice in what we’re exposed to, especially in our homes- on our computers and televisions. I’m also guilty of the avoidance strategy, thinking if I don’t let the bad influences in, they can’t hurt me. I see, though, that being educated, informed and proactive are important steps I can take to deal with what I encounter. The finding that media literacy education should be geared towards adults is valid. Yes, our children need this too, but this reminds me of the oxygen mask on the airplane. We have to “secure” ourselves before we can help others. The points made in Kim Moody’s paper are commendable.

The fact that learning is social supports direct instruction of media literacy in classrooms, as suggested by Hobbs. The author’s reasons for integrating media literacy into core curriculum are practical and make good sense. Her reasons for education funding to come from media sources make sense too, but unlikely to lead to anything viable. That would be indicative of companies that care and the whole reason we need to create awareness is because they don’t care. Media production by students is a wonderful notion and I see that students have much to gain (yes, they are learning knowledge and skills in the process) but funding is a real issue… so before anyone mandates this, it should be noted that we have to fund it.

Last but not least, I’ll say that I was astonished to read some of the statistics Kilbourne reported about drinking. Is it really true that legal drinkers only drink 60% of the alcohol sold? It seems very difficult to get an accurate number on this matter. The seven myths don’t surprise me, but the numbers, well, I’m shocked.

Jean Kilbourne’s commitment to exposing the practices of the media is impressive. I found her lecture to be impressive and impacting. I look forward to exploring more of her work.