I'm not so excited about it being up to advertisers to monitor themselves. According to Stephanie Clifford's piece in The New York Times, there is a call for transparency in terms of letting consumers know what advertisers are collecting, yet there isn't any practical consideration given to the idea of consumer control. I do not agree that, "legislation is a pretty blunt instrument," as Mr Ingis, a lawyer for the trade groups, notes. Legislation is one piece of the checks and balances system that makes a democracy work. However, it is not very effective without any enforcement. Even though Yahoo, Facebook and other media executives are talking with the FTC, the average consumer's interests are unlikely to win out.
New crawling spies targeting teens speak to the way we're moving. The Pulse program discussed online by Shannon Proudfoot goes to show there's no end for the desire to have our data. Our topics of conversation are being recorded and sold; shouldn't we be paid? While I appreciate that teens were quoted in the story, it is our job to protect them. Collecting their conversations in real time is a fascinating capability that should never be used!
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